{"title":"E45","description":"","products":[{"product_id":"e45-dermatological-junior-foaming-bath-milk-500-ml","title":"E45 Junior Foaming Bath Milk 500ml","description":"\u003cmeta http-equiv=\"Content-Type\" content=\"text\/html; charset=windows-1252\"\u003e \u003cmeta name=\"Generator\" content=\"Microsoft Word 15 (filtered)\"\u003e\n\u003cstyle\u003e\u003c!--\n\/* Font Definitions *\/\n @font-face\n\t{font-family:\"Cambria Math\";\n\tpanose-1:2 4 5 3 5 4 6 3 2 4;}\n@font-face\n\t{font-family:Calibri;\n\tpanose-1:2 15 5 2 2 2 4 3 2 4;}\n \/* Style Definitions *\/\n p.MsoNormal, li.MsoNormal, div.MsoNormal\n\t{margin-top:0cm;\n\tmargin-right:0cm;\n\tmargin-bottom:8.0pt;\n\tmargin-left:0cm;\n\tline-height:107%;\n\tfont-size:11.0pt;\n\tfont-family:\"Calibri\",sans-serif;}\n.MsoChpDefault\n\t{font-family:\"Calibri\",sans-serif;}\n.MsoPapDefault\n\t{margin-bottom:8.0pt;\n\tline-height:107%;}\n@page WordSection1\n\t{size:595.3pt 841.9pt;\n\tmargin:72.0pt 72.0pt 72.0pt 72.0pt;}\ndiv.WordSection1\n\t{page:WordSection1;}\n--\u003e\u003c\/style\u003e\n\u003cdiv\u003e\n\u003cp\u003eBecause skincare should be an enjoyable experience for both parents and children, E45 have developed a range of daily care products that are both fun to use and gentle on dry, itchy and sensitive skin. 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We understand the importance of quality everyday products that care for your skin with minimal fuss. The E45 range of products has been developed for different skin types and parts of the body and works hard to protect and maintain skin health. 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At E45 we don't believe in making things unnecessarily complicated. We take the same approach when formulating our moisturisers, making sure they have everything dry skin needs to feel good. We've not added unnecessary colours or fragrances to our Daily range. 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For 60 years, E45 has been a skincare expert in dry and itchy skin and treatment for eczema, psoriasis, ichthyosis and other dry skin conditions. It has proven dermatological expertise that's dedicated to vulnerable dry skin. 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E45 Cream's non-greasy emollient formulation leaves skin soft, comfortable and relieved. 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Suitable for daily use on extremely dry, sensitive and atopic skin. Suitable for the whole family (including babies). Fragrance free. Dermatologically tested. 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It has been clinically proven to treat and soothe dry, itching, flaking, chapped, rough and calloused skin, sunburn and detergent hands. It is also for more serious dry skin conditions such as eczema, dermatitis, ichthyosis and certain dry cases of psoriasis.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIngredients\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eContains Anhydrous Lanolin 1.0%w\/w, White Soft Paraffin 14.5%w\/w, Light Liquid Paraffin 12.6%w\/w, As actives ingredients and also Glyceryl Monostearate, Cetyl Alcohol, Sodium Cetostearyl Sulphate, Carbomer, Methyl Hydroxybenzoate, Purified Water\u003c\/p\u003e\n\u003c\/div\u003e","brand":"E45","offers":[{"title":"Default Title","offer_id":30049377414,"sku":"BE4270","price":8.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0943\/7472\/products\/401846011_2_640x640_34b305d2-3445-4749-9481-f4c270334f5f.jpg?v=1627392944"},{"product_id":"e45-body-lotion-touchably-smooth-for-normal-to-dry-skin-250ml","title":"E45 Daily Lotion 200ml","description":"\u003cmeta http-equiv=\"Content-Type\" content=\"text\/html; charset=windows-1252\"\u003e \u003cmeta name=\"Generator\" content=\"Microsoft Word 15 (filtered)\"\u003e\n\u003cstyle\u003e\u003c!--\n\/* Font Definitions *\/\n @font-face\n\t{font-family:\"Cambria Math\";\n\tpanose-1:2 4 5 3 5 4 6 3 2 4;}\n@font-face\n\t{font-family:Calibri;\n\tpanose-1:2 15 5 2 2 2 4 3 2 4;}\n \/* Style Definitions *\/\n p.MsoNormal, li.MsoNormal, div.MsoNormal\n\t{margin-top:0cm;\n\tmargin-right:0cm;\n\tmargin-bottom:8.0pt;\n\tmargin-left:0cm;\n\tline-height:107%;\n\tfont-size:11.0pt;\n\tfont-family:\"Calibri\",sans-serif;}\n.MsoChpDefault\n\t{font-family:\"Calibri\",sans-serif;}\n.MsoPapDefault\n\t{margin-bottom:8.0pt;\n\tline-height:107%;}\n@page WordSection1\n\t{size:595.3pt 841.9pt;\n\tmargin:72.0pt 72.0pt 72.0pt 72.0pt;}\ndiv.WordSection1\n\t{page:WordSection1;}\n--\u003e\u003c\/style\u003e\n\u003cdiv\u003e\n\u003cp\u003eFast Absorbing. Effective Hydration. No added colours or fragrances. Dermatologically tested. Suitable for dry and sensitive skin. 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